Getting Started with Ideation
Ideation is usually one of the most engaging and thrilling stages for designers during the design...
Craft Your Unique Selling Proposition (USP)
In today's competitive business landscape, it's not enough to just offer a product or service. You...
Digital Transformation: The Future of Business
Digital transformation can be traced back to the 1970s when businesses realized they could use...
Competitive analysis: definition and steps to complete
A competitive analysis is a name for researching the business’ primary competitors in the market to...
What is a business case and how can you write one?
The business case can be explained as a process of carefully analyzing the project stages,...
Backlog grooming and refinement: all you need to know
Also referred to as ‘backlog refinement,’ the term ‘backlog grooming’ refers to the process when...
What are the benefits of Burn-down Charts?
Essentially, burndown charts are project management tools that allow you to visualize how quickly...
What is an Agile Epic?
You are doing product management, and you have heard about agile epics? Are you wondering what it...
What is a product backlog?
The scrum guide defines the product backlog as "an ordered and emergent list of what is needed to...
What are Scrum roles?
In a more open world that has become a global village, it is becoming increasingly difficult to...
User story
What is the use of a product whose functionality does not meet any aspiration of its target user?...
What is the MoSCoW method?
The MoSCoW Method, also known as the MoSCoW prioritization or MoSCoW analysis, is a well-known...
What is a Minimum Viable Product?
Product strategy is useless if it is not linked to customer expectations. What's the point of...