The Basics of Agile Product Development
Agile product development can be defined as the implementation of software methodologies into the...
How do you organize and present a product portfolio?
A product portfolio is a snapshot of the complete range of products and services a company offers....
What is the role of a product manager?
Effectively managing the development and life of a product is essential to ensure its success. This...
Defining a Clear Product Vision for Long-Term Success
Product vision is likely the most undervalued tool in product management. This is unfortunate, as...
Product Development: Setting out the Basics
Product development entails the step-by-step approach of transforming an idea from its concept...
The Importance of Customer Feedback: Enhancing Business Growth and Customer Satisfaction
In simple words, customer feedback is the collection of insights, key information, input, and other...
Our guide to idea management: definition and recommendations
Idea management is a structured approach for generating, organizing, and prioritizing innovative...
Product design, its elements and best practices
Product design means finding good ideas in the market, figuring out problems, making solutions that...
Mastering the Art of Crafting an Impactful Elevator Pitch
An elevator pitch is a brief but captivating description of your expertise and offerings. Also...
The Art of Product Differentiation: Transform Your Business and Outshine Competitors
In simple words, product differentiation refers to the process used by companies to differentiate...
Harnessing the Power of Change Management: Strategies for Success
Change is inevitable, especially in the fast-paced world. But change can also be challenging, both...
Become a Market Leader: Mastering the Art of Product Positioning
How do you make your product stand out in a crowded and competitive market? How do you communicate...
Chief Product Officer (CPO): Discover the role of CPOs and why they are essential.
If you are a product manager, you might have wondered what it takes to become a chief product...
What is churn and how to calculate it?
How can you prevent or reduce customer churn? How can you identify the reasons why customers leave...
Customer Journey: What is Customer Journey Mapping & Why is it Important?
A customer journey map is a visual representation of the steps that a customer takes when...
KPI: The Basics
A KPI stands for a “Key Performance Indicator”, which is a quantifiable and measurable value used...
Opportunity Cost: An Introduction
Opportunity cost, in simple words, is the potential benefit that you are waiving or sacrificing as...
Understanding APIs: Definition, Types, and Technologies
Nowadays, APIs are everywhere. These application programming interfaces enhance your software with...
The Iterative Process: A Guide to Creating, Refining and Improving
The iterative process is one of the most commonly used methods by business organizations looking...
Personas in Marketing: Understanding, Types, and Creation
Personas are collections of individuals sharing common patterns of behavior across different life...