--- title: The blog for product-centric organizations and people | Harvestr Blog | Glossary description: Glossary | Get actionable tactics to deliver Product Success. Learn from product leaders, and become one yourself. --- [![Harvestr white logo](https://blog.harvestr.io/hs-fs/hubfs/Harvestr_september2023/images/harvet-White.png?width=156&height=35&name=harvet-White.png "Harvestr white logo")](https://harvestr.io/) [![Harvestr color logo](https://blog.harvestr.io/hs-fs/hubfs/Harvestr_september2023/images/harvet-orange.png?width=156&height=35&name=harvet-orange.png "Harvestr color logo")](https://harvestr.io/) - [Product](https://harvestr.io/product/platform-overview) - [Blog](https://blog.harvestr.io) - [Product Discovery](https://harvestr.io/product-discovery) - [Remote PM](https://harvestr.io/remote-product-management) [Log in](https://app.harvestr.io/login) [Sign up free](https://app.harvestr.io/register) - [English](https://blog.harvestr.io/tag/glossary) - [Français](https://blog.harvestr.io/fr/tag/glossaire) ![Globe](https://blog.harvestr.io/hubfs/raw_assets/public/Matter/images/globe_icon.png) [Log in](https://app.harvestr.io/login) [Sign up free](https://app.harvestr.io/register) ![background](https://blog.harvestr.io/hubfs/background.png) # Harvestr Blog Get actionable tactics to drive Product Success. Learn from product leaders, and become one yourself. ## Glossary 5 Minutes #### [Understanding Product Marketing: A Comprehensive Guide](https://blog.harvestr.io/product-marketing) Product marketing involves promoting and selling products by highlighting their unique features,… 2 Minutes #### [Mastering Mesh Color Gradients in Figma](https://blog.harvestr.io/figma-gradients) Are you ready to embark on a creative journey that transforms your designs from ordinary to… 5 Minutes #### [Mastering the Art of Crafting an Impactful Elevator Pitch](https://blog.harvestr.io/elevator-pitch) An elevator pitch is a brief but captivating description of your expertise and offerings. Also… 5 Minutes #### [The Art of Product Differentiation: Transform Your Business and Outshine Competitors](https://blog.harvestr.io/product-differentation) In simple words, product differentiation refers to the process used by companies to differentiate… 6 Minutes #### [Harnessing the Power of Change Management: Strategies for Success](https://blog.harvestr.io/change-management) Change is inevitable, especially in the fast-paced world. But change can also be challenging, both… 6 Minutes #### [Become a Market Leader: Mastering the Art of Product Positioning](https://blog.harvestr.io/product-positioning) How do you make your product stand out in a crowded and competitive market? How do you communicate… 2 Minutes #### [Chief Product Officer (CPO): Discover the role of CPOs and why they are essential.](https://blog.harvestr.io/cpo) If you are a product manager, you might have wondered what it takes to become a chief product… 3 Minutes #### [What is churn and how to calculate it?](https://blog.harvestr.io/churn) How can you prevent or reduce customer churn? How can you identify the reasons why customers leave… 4 Minutes #### [Customer Journey: What is Customer Journey Mapping & Why is it Important?](https://blog.harvestr.io/customer-journey) A customer journey map is a visual representation of the steps that a customer takes when… 7 Minutes #### [KPI: The Basics](https://blog.harvestr.io/kpi) A KPI stands for a “Key Performance Indicator”, which is a quantifiable and measurable value used… 6 Minutes #### [Opportunity Cost: An Introduction](https://blog.harvestr.io/opportunity-cost) Opportunity cost, in simple words, is the potential benefit that you are waiving or sacrificing as… 2 Minutes #### [Understanding APIs: Definition, Types, and Technologies](https://blog.harvestr.io/api) Nowadays, APIs are everywhere. These application programming interfaces enhance your software with… 5 Minutes #### [The Iterative Process: A Guide to Creating, Refining and Improving](https://blog.harvestr.io/iterative-process) The iterative process is one of the most commonly used methods by business organizations looking… 4 Minutes #### [Personas in Marketing: Understanding, Types, and Creation](https://blog.harvestr.io/marketing-persona) Personas are collections of individuals sharing common patterns of behavior across different life… 4 Minutes #### [An Introduction to Affinity Diagrams](https://blog.harvestr.io/affinity-diagrams) An affinity diagram can also be referred to as an affinity chart or map. Simply put, it is a… 5 Minutes #### [Payback Period Explained: Formula, Calculation and Importance](https://blog.harvestr.io/payback-period) The payback period is a simple and useful metric that shows the amount of time it takes for a… 6 Minutes #### [Guide to creating a go-to-market strategy for your business](https://blog.harvestr.io/go-to-market-strategy) You need a go-to-market strategy if you find yourself in one of the three situations below: 7 Minutes #### [Complete Guide to Gantt Charts for Project Management](https://blog.harvestr.io/ganttchart) Simply put, a Gantt chart is a horizontal bar chart that serves a valuable function in project… 6 Minutes #### [Everything you need to know about Cross-functional teams:](https://blog.harvestr.io/cross-functional-teams) What are cross-functional teams and how do they work? How can you create and manage them… 6 Minutes #### [Getting Started with Ideation](https://blog.harvestr.io/gettingstartedideation) Ideation is usually one of the most engaging and thrilling stages for designers during the design… 5 Minutes #### [Craft Your Unique Selling Proposition (USP)](https://blog.harvestr.io/usp) In today's competitive business landscape, it's not enough to just offer a product or service. You… [1](https://blog.harvestr.io) [2](https://blog.harvestr.io/tag/glossary/page/2) ## Glossary ### Understanding Product Marketing: A Comprehensive Guide [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 5 Minutes 02/22/2024 ### Mastering Mesh Color Gradients in Figma [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 2 Minutes 12/07/2023 ### Mastering the Art of Crafting an Impactful Elevator Pitch [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 5 Minutes 08/02/2023 ### The Art of Product Differentiation: Transform Your Business and Outshine Competitors [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 5 Minutes 08/02/2023 ### Harnessing the Power of Change Management: Strategies for Success [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 6 Minutes 07/10/2023 ### Become a Market Leader: Mastering the Art of Product Positioning [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 6 Minutes 07/10/2023 ### Chief Product Officer (CPO): Discover the role of CPOs and why they are essential. [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 2 Minutes 06/14/2023 ### What is churn and how to calculate it? [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 3 Minutes 06/14/2023 ### Customer Journey: What is Customer Journey Mapping & Why is it Important? [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 4 Minutes 06/13/2023 ### KPI: The Basics [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 7 Minutes 06/13/2023 ### Opportunity Cost: An Introduction [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 6 Minutes 06/13/2023 ### Understanding APIs: Definition, Types, and Technologies [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 2 Minutes 06/13/2023 ### The Iterative Process: A Guide to Creating, Refining and Improving [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 5 Minutes 06/13/2023 ### Personas in Marketing: Understanding, Types, and Creation [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 4 Minutes 06/13/2023 ### An Introduction to Affinity Diagrams [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 4 Minutes 06/13/2023 ### Payback Period Explained: Formula, Calculation and Importance [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 5 Minutes 06/13/2023 ### Guide to creating a go-to-market strategy for your business [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 6 Minutes 06/13/2023 ### Complete Guide to Gantt Charts for Project Management [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 7 Minutes 06/13/2023 ### Everything you need to know about Cross-functional teams: [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 6 Minutes 06/13/2023 ### Getting Started with Ideation [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 6 Minutes 05/02/2023 ### Craft Your Unique Selling Proposition (USP) [![Valentin Huang](https://blog.harvestr.io/hubfs/VH.jpg)](https://blog.harvestr.io/author/valentin-huang) ##### [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 5 Minutes 05/02/2023 [1](https://blog.harvestr.io) [2](https://blog.harvestr.io/tag/glossary/page/2) ## Popular Posts Looking for inspiration? Have a look at the posts that are popular right now. [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 13 June, 2023 #### [Payback Period Explained: Formula, Calculation and Importance](https://blog.harvestr.io/payback-period) The payback period is a simple and useful metric that shows the amount of time it takes for a… [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 13 June, 2023 #### [The Iterative Process: A Guide to Creating, Refining and Improving](https://blog.harvestr.io/iterative-process) The iterative process is one of the most commonly used methods by business organizations looking… [Valentin Huang](https://blog.harvestr.io/author/valentin-huang) 13 June, 2023 #### [Complete Guide to Gantt Charts for Project Management](https://blog.harvestr.io/ganttchart) Simply put, a Gantt chart is a horizontal bar chart that serves a valuable function in project… ## Try Harvestr today. 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